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September 2021
Talk to your customers
🔥 ABOUT THE WORKSHOP In the beginning of a startup process, we make up many assumptions on our customers, the market and value proposition. In this workshop, we focus on how you can validate these assumptions about your business idea by getting out of the building and talking to people. In this 2-part workshop you will work on getting a deeper understanding of your customers need or problem. We will discuss concrete tools on how to approach your potential customers, stakeholders,…
Find out more »Investor Readiness
This workshop looks at investment as a strategic tool that you need to master in order for your startup to have success. Some entrepreneurs are hesitant to bring investors on board their startup. While there are justified reasons for being hesitant, there is no need to be uncertain regarding the process. This 2-part workshop will get you on top of the investment process and it will prepare you to take the lead. The workshop will bring clarification on how far…
Find out more »Value Proposition
Your value proposition is one of the most fundamental building blocks of your startup. Working with your value proposition helps you identify the value your idea is creating for your customers. It is a tool that helps you to understand what problem you are trying to solve for our customers. In this 2-part workshop you will work on defining your value proposition for your business idea. We will discuss how you can examine the value your idea proposes and you…
Find out more »Validate your Business Model – how to refine your business model in 7 weeks (SFS)
NB: Sign up for this course requires a screening of your case. Please contact Trine Hundevadt thund@au.dk to get more information or sign up and we will get in touch. ***This course is only open for staff and students affiliated with Aarhus university. ABOUT THE WORKSHOP This 7-week intensive program will help you to refine your business model by leading you from assumptions to facts about your business. The program aims to help early stage spinout and startup teams to develop a strong understanding of…
Find out more »October 2021
Business Modeling
Business modeling helps steer your idea as you start and grow. It is a tool that helps you describe how your idea can create, deliver, and capture value. In this 2-part workshop you will identify the product or services that you plan to sell and map your potential markets and expenses. We will discuss each section of the 9-component Business Model Canvas and you will work with your own business case. By the end of the workshop you will have…
Find out more »Brand Building
Building a business is not just a product race, but just as much a race to communicate why our customers need our products. In essence the road to success has two parallel tracks: 1. Invent stuff worth talking about 2. Tell stories about what you invented In this 2-part workshop you will work on creating an identity that captures the strongholds and ambitions of your startup to deliver the business strategy in a precise and compelling way. A way that…
Find out more »Intellectual Property
In this workshop you will learn the following Introduction to intellectual property Different types of IP Patents: Patentability vs. freedom to operate What you can and can’t say in a public setting before you have secured your IP When to ask for a non-disclosure agreement The University’s role in protecting the IP of staff and researchers How to do a preliminary patent search WHEN: To be announced. WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus. Room: 1741 – 113 (Conference Room)…
Find out more »November 2021
Creating a Team – How to build a diverse team
.... info is coming WHEN: Session 1: November 16, 09.00-11.00 Session 2: November 19, 09.00-11.00. WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus. Room: 1741 – 113 (Conference Room) Sign up here.
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