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Toolbox workshop: Brand Building

2021-05-25 @ 09:00 - 2021-05-28 @ 11:00


TARGET GROUP: Everyone with an idea they know they want to pursue further. Entrepreneurs/startups/spinouts in the initial phase as well as more mature cases that need to sharpen their brand to create a stronger presence in the market.

WHEN: The 25th of May & 28th of May 2021, 9.00-11.00.

WHERE: Depends on the Covid-19 situation

Building a business is not just a product race, but just as much a race to communicate why our customers need our products.

In essence the road to success has two parallel tracks:

  1. Invent stuff worth talking about
  2. Tell stories about what you invented

Whether you are B2B or B2C brand strategy is about creating an identity that captures the strongholds and ambitions of your startup to deliver the business strategy in a precise, relevant and compelling way. A way that aligns your business and connects with your audience on an emotional level.

The workshops consist of a 2 hours session on Tuesday where we will establish an understanding of branding methodology and tactics and provide tools for how to start building your own brand platform that is the strategic verbal foundation of your brand. On Friday we will meet for a follow up session to provide feedback on your work.


  • You will gain a basic understanding of the value of strategic branding and how to turn your brand into a business asset.
  • You’ll get tools and methods to start building your own strategic brand identity.

Sign up for the event here.


2021-05-25 @ 09:00
2021-05-28 @ 11:00


The Kitchen, Aarhus University
View Organiser Website